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SEO has a central value in digital marketing for the reason that people conduct trillions of searches every year, often with commercial intent to find information about products and services.
For the growth of your business, a search is often the primary source of digital traffic. Greater visibility and ranking higher in search results than your competitors can have a healthy impact on your profit.
According to 82% of U.S. consumers, search engines were among the tools they use to find local businesses, as commercially conducted survey found, and that 50% would turn to search engines first.
What is SEO?
SEO stands for “search engine optimization.” It means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
SEO is the best source for small business owners to have big customers’ traffic on their websites.
In case, a company does exist online, your customers will go to your competitor to buy a product, which should not be the case. For not to lose your customers, you have to set up your official website to deal with your customers online. To do this, search engine optimization is needed.
Importance of SEO for Small Businesses
SEO has central value in the growth of small businesses. Having digital traffic on their official pages is a big challenge for small business owners. As the traditional way of marketing is not preferred by customers in this age of technology, so SEO is the most important source to generate traffic for digital marketing.
SEO is important for the growth of small businesses as it helps to generate long-term traffic for their sites. The best thing for a small business owner is to know the tricks used by his competitors in the race of business growth and to implement them.
For instance, if you find your customer with a high rank on Google and Yahoo, it would be best for you to try to rank for that term on Google as well as Yahoo. If this method is workable, the chances will increase of the high ranking for the terms that were previously ranked on Google and Yahoo.
Top 5 Reasons Why Small Businesses Need SEO
In this article, I will explain the value of SEO for small businesses and the methods by following which you can increase your digital traffic. I will give you 5 reasons on the importance of SEO in small businesses.
1) Beat Competitors
Firstly, top-ranked websites are preferred by your customers. If your official website does not exist on the first page of a search engine like Google, then it is more probable that your digital customers will go to your competitors and will get their services.
To generate more digital traffic, you have to make your official site highly ranked in any search engine widely used by your customers. This is the way; you can beat your competitors through SEO.
The need is to regularly check the digital traffic of your competitor’s websites and compare it with your website’s position in search engine.
2) Increase in Sales
Nowadays, customers give no value to the traditional way of marketing and advertising. BlogStar.co.uk claims that direct mail and print ads have an average of 1.7%, while the number of leads from SEO is converted to a whopping 14.6%. This claim shows the importance of SEO for your business growth and product awareness, so, to optimize your product through the WooCommerce product video plugin.
So, if you want to increase your business growth, you have to follow the interests and demands of your customers by considering their friendship with the emerging technology. By making your site top-raking on the first page of a search engine, you can generate huge traffic of your digital customers. To create this traffic, SEO is the primary source.
3) Attract Targeted Traffic
Nowadays people use search engines widely to look for the things they need. For this, if they find your website and visit it then they are interested in what you do.
By following your website online, these visitors can become your potential customers more in number thanks to attracting them through the traditional way.
Therefore, to get your targeted digital traffic, you have to understand what search queries people type in and optimize your online resource to related online user demands. This all is possible to use SEO as a primary tool to have your website on top of the list of searches.
4) Get a Stable Source of Customers
By increasing your online resources by making sites highly-ranking by SEO, you can have a stable source of potential customers. You can get healthy results of website upgrading by doing SEO as SEO has a long-standing and persistent influence.
By optimizing your resources you can boost your online business. Like, optimizing your products through WooCommerce product video can increase the sale value. Thus, to get a 100% targeted traffic small business, you must do Local SEO. Google My Business is a tool you can use for this purpose.
5) Build Local Brand Awareness
According to Google, 4 out of 5 users use Google to get all information about a company. People use search engines to look for the location of a company, its opening timings, the customers’ feedbacks, etc. regarding its services or products.
Try to optimize your products that visually appeal through the WooCommerce product video plugin. They use search engines to find company office addresses, opening hours, customer reviews, etc.
You will lose a big part of your customers who going to place an order in your company if you do not pay attention to the ranking of your official site in search engines as top sites are mostly trusted by people. The easy the way people find you, the more the chances they will be interested in your services.
SEO is one of the best marketing channels that every business needs. By ranking your web pages highly, you can communicate your customers effectively by introducing your services and by getting feedback constantly.
Concluding Remarks
SEO has a significant effect on your sales or profit gaining in every business both on a local and large level. SEO makes you accessible to people. With the help of SEO optimization, you can approach your customers, their demands and can get their feedback very effectively.
Therefore, it is said that SEO is an investment. The more you invest in SEO optimization, the more you will get the profit in the form of top-ranking position of a site in the search engine, business growth, and customer loyalty. That is why, SEO is sometimes used synonymously with SEM, search engine marketing.
Though SEO is beneficial for all sites, but it has significant value to boost independent small businesses. By doing SEO optimization, small businesses can be able to compete with large firms by using effective communication techniques accessible to all users.
